Consumers encouraged to vote on special videos to determine who will get winning spot on Times Square billboard

September 23, 2010 08:03 AM Eastern Daylight Time
DUARTE, Calif.–(EON: Enhanced Online News)–Nearly 800 women in the United States will be diagnosed with a breast or gynecological cancer today. More than 290,000 will be diagnosed and more than 67,000 will die from a women’s cancer this year.

“Women’s cancers attack the body and spirit, undermining women’s self-image and confidence”

City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases, knows that fighting one women’s cancer at a time is not enough. The institution’s multidisciplinary Women’s Cancers Program, led by expert researchers and physicians, is working to advance scientific understanding of breast and gynecological cancers, improve screening and treatments and help women everywhere live longer, healthier lives. The nationally recognized experts behind City of Hope’s Women’s Cancers Program are “all in” for a future without women’s cancers.

Starting today, City of Hope’s Women’s Cancers Program will kick off a week-long, consumer-driven initiative to support research and raise awareness for cancers unique to women. “All In Week,” which runs September 23 to October 1, will enable consumers to show their support during National Ovarian Cancer Awareness Month and National Breast Cancer Awareness Month through a range of media platforms and benefit events. Actress and multi-platinum recording artist Miley Cyrus and her mother, Tish Cyrus, are also lending their support and going “all in” to help find a cure for women’s cancers.

Online influencers, bloggers and networks are showing their support by creating 15-second videos explaining why they are “all in” with City of Hope’s lifesaving mission. From now through October 1, these videos can be viewed on the Women’s Cancers web page at http://womenscancers.cityofhope.org/ and marked as “like.” The video with the most “likes” will be shown on a Times Square billboard in New York, October 11-15. The web page also offers important educational information about women’s cancers risk factors and symptoms, the latest cancer screening recommendations, cancer-fighting “super-foods” and other key tips and facts every woman should know.

In addition to viewing and “liking” these videos, supporters can show they are “all in” for women’s cancers cures in a number of simple, easy ways during “All In Week,” and beyond:

Visit City of Hope’s Women’s Cancers Program web page at http://womenscancers.cityofhope.org/ to learn more about these cancers and to view and “like” their favorite “All In” videos
Donate $5 on the go by texting HERHOPE to 90999 (message and data rates may apply)
Spread the word in their online social circles by joining City of Hope’s Facebook page or participating in the Twitter conversation with @CityofHope
City of Hope supporters can also show that they are “all in” away from their keyboards and help raise funds for research into women’s cancers by participating in one of several Walk for Hope events in cities nationwide. City of Hope’s Walk for Hope is the nation’s only series of walks that directly benefits research, treatment and education for cancers unique to women.

Researchers in the Women’s Cancers Program are keeping City of Hope at the forefront of discovery to ensure patients benefit from new and improved treatments. Scientists are pursuing novel research into new diagnostic and therapeutic options, prevention efforts and ways to improve quality of life. In addition to lifestyle and genetic risks, City of Hope researchers are investigating cancer-fighting properties found naturally in “super-foods,” such as blueberries and pomegranates, to aid in prevention. Researchers also aim to understand the challenges experienced by women undergoing treatment for breast and gynecological cancers to improve treatment-related complications for survivors.

“Women’s cancers attack the body and spirit, undermining women’s self-image and confidence,” said Joanne Mortimer, M.D., director of City of Hope’s Women’s Cancers Program. “The Women’s Cancers Program is ‘all in,’ fully dedicated to curing and healing the whole woman by developing therapies that increase survival and improve quality of life, not only for our patients at City of Hope, but for women nationwide with breast and gynecological cancers.”

“No one facing cancer should feel alone. We’re all in this together to support each other through research, through treatment, or through an inspiring video,” said Steve Martin, associate vice president of marketing at City of Hope. “‘All In Week’ encourages everyone who’s been touched by women’s cancers, whether personally or through a loved one, to come together in a show of support and help us move toward a future without cancer for women.”

For more information on going “all in” with City of Hope and its lifesaving Women’s Cancers Program, as well as the national Walk for Hope program, please visit www.cityofhope.org.

About City of Hope

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org.

Statistics based on American Cancer Society’s “Cancer Facts & Figures 2010.”

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